Turned down in one jurisdiction? There are others.
If your trademark is refused in a significant jurisdiction, such as the United States or the European Union Intellectual Property Office (EUIPO), there is no need to throw in the towel yet. Trademark protection in another major jurisdiction still gives your brand standing.
Benelux (BOIP)
An economic association of Belgium, the Netherlands and Luxembourg; its trademark office exists parallel to the EUIPO. Being a neglected market, your application does not face the crowd of the EU register.
Germany
The German office does not correspond in English (our attorneys do), and one unique aspect is that trademarks are registered before the opposition period expires.
Hong Kong
A major epicentre of trade between Asia and Europe, well respected, and the office corresponds in English.
United Kingdom
Since the United Kingdom left the EU, many brands still have to establish their IP presence there; EU trademarks can no longer oppose UK applications.
Our recommendation is to conduct a trademark study first. We research registrability and the overall competitive trademark climate for your brand, and you decide which jurisdiction is worth pursuing.