The Potential Issues when submitting a Trademark Application are - “the mark is confusingly similar to an already registered trademark”, or “the classes selected for the goods or services are not specific enough”, and even “the trademark itself is too descriptive”. To better prepare for trademark filing and to avoid potential mistakes, it is important to at least consult an attorney beforehand. One of the most common issues is determining whether your “wordmark” can even be registered. Of course there are limitations of what kind of terms and words you can claim, but you also need to make sure you are not trying to register something too generic and purely descriptive.